Ian Bogost, professor of interactive computing at the Georgia Institute of Technology, made waves a couple of years ago by bluntly characterizing gamification as bovine excrement. (That’s as profane as it gets here, folks. Deal.) Bogost had actually made the same points, in more detail but without the splashy hook, several months earlier in a column for Gamasutra.
In that May 2011 column, Bogost characterized “gamification” as “exploitationware.” Bogost’s chief target in the essay is gamification as a marketing gimmick, but some of his criticisms may have application to higher ed as well. Indeed, he begins the column with an anecdote from a higher ed conference: